cover of Framing Discourse on the Environment: A Critical Discourse Approach

Framing Discourse on the Environment

A Critical Discourse Approach

By Richard Alexander

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About the Book

In this study, Alexander presents a series of original and empirically based case studies of the language and discourse involved in the discussion of environmental and ecological issues. Relying upon a variety of different text types and genres – including company websites, advertisements, press articles, speeches and lectures – Alexander interrogates how in the media, press, corporate and activist circles language is employed to argue for and propagate selected positions on the growing ecological crisis. For example, he asks: How are ecological and environmental concerns articulated in texts? What do we learn about ecological ‘problems’ through texts from differing sources? What language features accompany ecological discourse in differing contexts and registers? Attention is especially directed at where this discourse comes into contact with business, economic and political concerns.

Table of Contents

CONTENTS

Acknowledgements

Chapter 1: Introduction

Chapter 2: Integrating the Ecological Issue

Chapter 3: Ecological Commitment in Business

Chapter 4: The Framing of Ecology

Chapter 5: Talking About ‘Sustainable Development’

Chapter 6: Wording the World

Chapter 7: Shaping Environmental Discourse

Chapter 8: Resisting Imposed Metaphors of Value

Chapter 9: Engineering Agriculture: Who Pays the Price?

Chapter 10: Language and Orwell’s Problem

Chapter 11: Concluding Obfuscation and Disinformation

Appendices

Notes

Bibliography

Index

About the Author(s)

Richard J. Alexander, Full Professor of English Business Communication at the Vienna University of Economics and Business Administration. Publications include Aspects of Verbal Humour in English and New International Business English (co-author Leo Jones).