Semiotics: The Basics

By Daniel Chandler

Price: $90.00

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About the Book

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.

Demystifying what is a complex, highly interdisciplinary field, key questions covered include:

A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Reviews

'A very useful book, not only for those who wish to find out about semiotics, but also for those interested in finding out how language or any other sign system is far from being a neutral means of communication.' - Juan A. Prieto-Pablos, University of Seville, Spain

'The book is well written and up-to-date, without unnecassary verbosity or jargon, and yet reflects the complexity of the field and its problems.' - Journal of Pragmatics

'This an excellent basic introduction to the subject, with a good glossary, an index, and a list of further reading.' - www.mantex.co.uk

Table of Contents

Preface. Acknowledgements. Introduction 1. Models of the Sign 2. Signs and Things 3. Analysing Structures 4. Challenging the Literal 5. Codes 6. Textual Interactions 7. Limitations and Strengths. Glossary. References. Index

About the Author(s)

Daniel Chandler is a Lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.