The Book Publishing Industry
Price: $44.95
Add to Cart- ISBN: 978-0-8058-4853-3
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 22nd October 2004
- Pages: 400
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About the Book
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
Table of Contents
Contents: Preface. Consumer Book Publishing. Book Title Output, Categories, Sales, Returns, and the Channels of Distribution. The Development of Modern Book Publishing Companies. Business Operations. The Editorial Process. Editors, Book Acquisitions, and Production. Marketing Books. Consumer Book Purchasing Trends. The First Amendment, Copyrights, and Libel. Publishing Confronts the Twenty-First Century. The Book Publishing Industry: Historical Statistical Appendix.Customers who bought The Book Publishing Industry also bought:
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